The jewelry industry is a very crowded space, as the barrier to entry is low. You don’t need a ton of capital to create a small collection and present it to the world.

Because it’s such a crowded industry, it’s hard to introduce pieces that present a new point of view. Especially with more delicate, accessibly priced jewelry, there’s only so much real estate to work with.

This is what makes it extra important to keep your blinders on and stay focused on your own voice. This is what really set JKD apart from the rest, and continues to let us carve out a space in this industry for the past now almost 11 years. It’s temping to look around and be swayed by what’s trending at the moment, or what’s seemingly doing well for other designers, but we’ve stayed true to what we find beautiful, what we find classic, and the essence of JKD. Read more here.